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Neurosense
Limited
5 South Parade
Summertown
Oxford
Oxfordshire OX2 7JL
United Kingdom
T:
+44 (0) 1453 861616
M:
+44(0) 7720 591743
E:
info@neurosense.co.uk
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NEUROMARKETING CONSULTANCY
“Market
research is now a key component of almost every commercial
enterprise. Accurate estimation of consumer demand and
preference is vital for the success of new products, product
re-launches and the range of related sales activities
including sales promotions, packaging design, point-of-sale
displays and advertising strategies. Because so much of our
thought occurs in the unconscious, traditional research
methods that mine the surface are likely to miss many of the
factors that influence consumer behaviour. Bridging the gap
between mind and behaviour is thus one of the key challenges
that face marketers today. Cognitive neuroscience now offers
us a means to bridge that gap.”
Professor Gemma Calvert
Managing Director, Neurosense Limited
©
Copyright 2003, Neurosense Limited. All Rights Reserved. |
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December 2008
colloquy.com
The Neuromancers
Is there a "buy button" inside the human brain?
That’s the billion-dollar question—and to answer it,
a new generation of marketers is coming for your
customers’ brains. Their
work will impact marketing budgets, reward design,
dialogue marketing, customer segmentation and
more....
>Read on >> |
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