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Welcome to Neurosense
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What we do
Neurosense specialises in
helping our clients
understand the emotions,
attitudes and feelings of
consumers towards their
brand, products and
services. Our pioneering
work in implicit reaction
testing is helping marketers
and public sector clients
around the world get to the
truth of customer beliefs in
an innovative and cost
effective way.
How we do it
We use our specialist
knowledge of cognitive
Neuroscience – the study of
how the brain works –
psychology and marketing,
combined with a range of
tools and methods to
accurately measure consumer
attitudes, feelings and
emotions. This includes our
own bespoke online implicit
tests - which can be run
across the globe
simultaneously and in any
language - to Functional
Magnetic Resonance Imaging (FMRI)
machines. The tools we use
by-pass conscious thought to
reach the non-conscious
areas of the brain where we
now know much of our
purchasing and decision
making behaviour is driven.
Why we do it
Traditional consumer
research methods have relied
almost entirely on
conscious, or explicit,
thought processes, however,
recent research on consumer
behaviour suggests that the
majority of choices made by
consumers are based on
minimal conscious thought
and are driven by our
feelings and emotions, which
lie in the non-conscious
area of our brain. In order
to reach these we need a
different approach and
specifically designed tools. |
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Neurosense Limited - 53 Chandos Place, Covent Garden, London WC2N 4HS - United Kingdom
Tel: +44 (0)207 100 7250 -
email:
info@neurosense.com
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