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NEWS ARCHIVE
Sunday, March 18, 2007
Metro.co.uk
Be an early bird for a bright start.
The human brain is far
more active in the mornings than the evenings ....
>Read on >>
Sunday, February 17, 2007
Telegraph.co.uk
The brave new world of neuromarketing
Brain scans are helping advertisers find out how to
light up customers' brains, reports Paul Bray....
>Read on >>
Sunday, Sep. 10, 2006
TIME
Brain Sells
On a recent Wednesday night, Eleanor Phipp spent an
hour watching commercial television...
>Read on >>
Sunday March 26, 2006
International Herald
Tribune
Better ads with MRIs?
A television advertisement set to appear in France
next week spoofs one of the memorable moments in
French politics ....
>Read on >>
Sept 11, 2005 Independent on Sunday
They don't just want your money. They want your
brain
It has
been described as the Holy Grail of marketing....
>Read on >>
Sept 10, 2005 Globeandmail.com
The brave new world of neuromarketing
It was
at an Oceanside picnic a few years ago that Steve
Quartz got a germ of an idea that has guided much of
his research since....
>Read on >>
May 20, 2005 Macleans Magazine
It's mind over money.
Perhaps as you are reading this, you are on a train,
racing home at the end of the day....
>Read on >>
Oct
21, 2004 The New York Times
Is there a buy button in the brain?
Knowing what brand you
are buying can influence your preferences by
commandeering brain circuits involved with
memory,......
>Read on >>
Oct 21, 2004 sanmarcosrecord.com
Coke or Pepsi? Breaking down battle inside the
brain.
Scientists are working to identify exactly what
appeals to audiences watching movie trailers .......
>Read on >>
Oct 2004 Nature Neuroscience
Volume 7 No 10
Brain Scam or Academic Prejudice?
(Requires PDF -
Download Acrobat?)
>Read on >>
Michael Brammer
Chairman, Neurosense Ltd
Reply to Brain Scam?
>Read on >>
June 27, 2004 News-Leader.com
Brain tests aid 'neuromarketing'
Washington — Love chocolate? Hate being snubbed?
Turned on by sexy pictures? Turned off by an ugly
face?......
>Read on >>
Jun 13, 2004 Zap2it.com
Neuromarketing Demystifies 'Finicky' Filmgoers.
Scientists are working to identify exactly what
appeals to audiences watching movie trailers .......
>Read on >>
5th July 2004
sophists.org
Mind Reading
The new science of decision making. It's not as
rational as you think........
>Read on >>
16th March 2004 Newsweek
Pushing the Buy
Companies are starting to turn to powerful
brain-scan technology in order to figure out how we
choose which products to purchase......
>Read on >>
15th March 2004 Rocky Mountain News
Scanner studies brain for clues to consumer
desires.
At a brain-imaging lab in Pasadena, Calif., a dozen
volunteers lay down one after another inside a
banging, clanging
magnetic scanner to watch movie trailers........
>Read on >>
11th March 2004
Oakland Tribune
Brain scans may help marketers find what's hot.
New brain imaging techniques offer glimpse of which
movies, goods are most stimulating........
>Read on >>
6th February 2004 sacbee.com
Marketers see riches in brain data
At a brain-imaging lab in Pasadena last week, a dozen
volunteers lay down one after another inside a banging,
clanging magnetic scanner to watch movie trailers........
>Read
on >>
20th January 2004 ScienCentralNews
Humor and Brains,
They say laughter is good for the soul......
>Read
on >>
9th January 2004
San Francisco Chronicle
Brain is built to forget,
research says MRIs in Stanford study show active suppression
of memories.....
>Read
on >>
14th December 2003 BBCi
Spirit of Christmas revealed.
The true spirit of Christmas boils down to three key ingredients....
>Read
on >>
14th December 2003 The Scotsman
Feelgood Factors That Spell A Merry Christmas
Santa’s magic has been put under the microscope....
>Read
on >>
14th December 2003
Ananova
Scientists pinpoint
ingredients for 'feelgood Christmas'
Scientists claim to have uncovered the essence of Christmas
spirit....
>Read
on >>
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Copyright 2003, Neurosense Limited. All Rights Reserved. |
