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Our Clients
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Over the last 10 years
Neurosense clients have
include both Fortune 500 and
leading British and
international companies
across multiple industry
sectors including
advertising, media and
broadcasters,
pharmaceutical, consumer
packaged goods, flavours and
fragrances, food and
beverage, and financial
services.
Client Experiences
Neurosense ran a imaging
study for us where we were
able to see how different
communication channels work
on the brain. They gave us
very powerful data that we
then built into a global
planning system. They are
true experts in their field.
They are true pioneers. The
value of this is hard to
capture but is has enabled
us to make more informed
decisions about where our
client's monies are spent to
that end, the system will
have influenced the
allocation of over 2billion
US dollars of
advertising expenditure each
year.
Mark Holden, PHD Media
Neurosense have conducted
two brain-scan studies on
our behalf, each delivering
fantastic insights that have
enabled us to drive our
business forward. We have
found that insights driven
by FMRI technology have not
only supplemented our
existing traditional
research studies, but also
taken our understanding of
our consumers to the next
level.
Some consider investing in
neuroscience to be a risk.
We consider it a risk not to
use neuroscience, especially
if it allows your
competitors to utilise it
first!
Prof. Gemma Calvert and her
team of experienced
neuroscientists are experts
at demystifying this most
esoteric of sciences. They
have bought extra clarity,
objectivity and credibility
to our research programme.
Steve Elliott, Head of
Research, GMTV
The FMRI studies carried out
for us by Neurosense Ltd.
have enabled us to
successfully add another
measure of advertising
effectiveness related to
program context in addition
to viewership numbers and
ratings. As a consequence
the insights generated from
these studies have
underpinned key strategic
changes in our pricing
models for airtime
advertising and have enabled
Viacom Brand Solutions and
its partnership with MTV
Networks to become its
fastest growing division,
roughly doubling its
business to GBP 8 million over
3 years. Importantly, the
Neurosense studies allowed
us to grow bespoke
programme-adapted
advertising content to 20%
of MTV's total advertising
revenues over a three year
period to 2009, versus an
average of only
approximately 1% bespoke
advertising content for the
television industry as a
whole. Relative to the
Neurosense studies, the
growth in our business
represents a significant
return on investment. All
told, the applications of
neuroscience to our business
have assisted MTV in
punching well above its
weight and achieve a
leadership position in the
broadcast industry.
Agostino Di Falco, Vice
President and Director of
Insight and Planning, MTV
Networks |
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