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Consultancy
Our team of consultants have many years of experience in designing, implementing, analysing and publishing functional neuroimaging and psychological experiments. Several members of our team have also worked in the marketing industry. This unique combination of skills allows us to offer our clients expert advice and guidance on the use of the most appropriate cognitive neuroscientific techniques that can be employed to address their specific marketing questions. For clients with in-house Research and Development Departments, Neurosense can also provide specialist advice on the design and analysis of both psychological and functional brain imaging experiments. The company also offers a full functional neuroimaging and behavioural testing service aimed at understanding how and why we, as consumers, think and behave the way we do in response to products, ads and other media-related activity.

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Neuroimaging solutions
Human brain imaging techniques have now reached a level of sophistication that make it possible to unravel many of the brain processes that contribute to perception, emotive evaluation, decision-making and behaviour. Understanding these processes is vital if we are to comprehend and predict how consumers will react to novel products, brands and advertisements. At Neurosense, we are committed to working closely with our clients to design and implement functional magnetic resonance imaging (fMRI) experiments that directly address such questions. The results of these studies are then fed back to the client in the form of deliverables - novel insights in to a marketing problem that are presently unobtainable from any other measures.

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Psychological testing
Why do our clients request custom-built psychological assessment tools when 'off the shelf' screening measures are available? The answer is that many existing tests are suitable for assessing some aspects of performance (e.g. screening, gross indices of performance), but neglect others. Many general psychological tools have poor sensitivity, are prone to generating false negative results (e.g. in highly educated people) and false positive results (e.g. in poorly educated people), despite being easy to administer with little or no training. Their major limitations, however, is that they provide only a global index of performance in the real world. We specialise in designing, evaluating and delivering custom-built advanced psychological tools to provide robust answers to specific marketing questions. These include tapping into implicit processes to find out what consumers really think about brand and products without the need for explicit feedback (complementing overt strategies such as focus groups) and understanding how the senses interact to influence perception and behaviour – a phenomenon referred to as multisensory integration.

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