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Techniques |
Our application of
cognitive neuroscience
through brain imaging
provides valuable insights
into the (often
subconscious) processes that
describe consumer's
attention, memory, emotions,
and engagement levels while
being subjected to specific
brand or product stimuli,
enabling marketers to
enhance their business
decisions.
The company has vast
expertise in the design and
analysis of functional
magnetic resonance imaging (FMRI),
electroencephalography
(EEG), biometric assessments
and computerised behavioural
tasks suitable for online
evaluation.
By selection of appropriate
neuroimaging technology to
the task required,
Neurosense delivers advanced
analytics and expert advice
through the use of the
following non-invasive
methodologies:
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